About us

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Your baby deserves the very best. But there are so many products out there, which ones can you trust? It’s even harder when it’s your first child and you’re not yet an expert in things like nipple protection, creams or dummy sizes. Researching all the midwife recommendations takes days and days on end. Sometimes it’s easier just to call a friend to get a second opinion.

Nowadays, young parents are looking for convenience because life is way too stressful as it is, right?

That’s why Verena and Karolina (two energetic & devoted moms) founded IT’S A BOX! With the help of Germany’s finest midwives, of course - to make difficult choices, a whole lot easier!